Skip to main content

Natural Awakenings Washington DC Metro

Elmo-free Shopping

In an unprecedented move, MOM’s Organic Market hopes to eliminate the stress that comes from shopping with small children, by refusing to sell products with cartoon characters on the package design. Parents can safely stroll the aisles of all MOM’s stores without worrying whether their toddlers will be screaming for packages with Elmo or Dora the Explorer. MOM’s CEO Steve Nash wants to discourage manufacturers from marketing to children with images of cartoon characters, rather than the quality of their food.

An organization called Campaign for a Commercial-Free Childhood (CCFC) is recognizing MOM’s ethical decision in a presentation to other grocers. They encourage consumers to support MOM’s stance at by sending a thank you letter to Nash. CCFC will share these support letters with other grocery chains to encourage them to discontinue marketing to children. 

MOM’s Organic Market is located throughout the Maryland, D.C. and Virginia area. For more information, visit 

June 2020




Home Health Testing kits for men and women, plus sexual health & wellness



Global Brief
Health Brief