Solar City: Power Forever
Mar 30, 2016 08:53PM
by Robin FillmoreSolar City was founded in 2006 with one mission—to bring solar energy to as many homes as possible. Since then, team-members of Solar City have been working diligently to achieve this goal. In Maryland and D.C., in particular, their goal is to promote and sustain the solar movement by helping families all over the state and district switch to solar. This is more than a business—the enthusiastic team-members see this as part of a movement to revolutionize the way energy is produced and to show homeowners the value of the most abundant energy source on the planet.
The company was founded by Lyndon and Peter Rive, cousins of Elon Musk, the engineer and innovator who is known for starting game-changing companies like Tesla motors and PayPal. Solar City started in California but now works in 19 states, including Washington D.C., Maryland, Delaware and New York.
The innovative company helps to incentivize their employees. One local representative, Brittany Watts, has set a personal goal to help 100 households switch to solar this year. Upon meeting this goal, Watts will be able to offer free solar energy to a school without electricity through the company’s Give Power Foundation--making clean energy accessible to those who need it most.
Watts notes that she joined the company because of her interest in the work and it was a productive way to use her climate science expertise, which she developed when pursing her master’s degree. “Solar City has a very diverse team, but what brings us together is our passion for the solar movement. For me personally, I am excited every time I walk into a household because I am a former climate scientist and a former teacher, so I am passionate about cleaning up the environment for the benefit of kids.”
The move to solar may appeal on a cost-savings basis but for many, the shift helps homeowners to take a stand to protect the planet. Watts notes, “I know that every time someone goes solar with me, the benefit to the environment is often equivalent to planting 200 trees or diverting 300,000 tons of coal from being burned in a power plant, depending on the size of the system. Therefore, the fact that I can also help families save money makes the switch a win for everybody.”
Their unique business model relies on a vertically integrated process, meaning that customers work with a single person at each step of the switch to solar. According to Watts, “families know they can count on me to be there for them. And, they know that during every phase, they will be working with an expert from Solar City—from the site surveyor, to the design professional, to the installers.”
And who is the typical solar power user? Watts notes that Solar City customers represent tens of thousands of homeowners, as well as corporate customers, including universities and government agencies, such as the U.S. Armed Forces and Department of Homeland Security. Solar City systems are at work with well-known clients, including eBay, Hewlett-Packard Co., Intel, Walgreens and Wal-Mart. The unifying factor of these customers is the understanding that the use of fossil fuels to produce energy no longer makes sense. For many, according to Watts, “it is vital that we, as a society, recognize the benefits of clean, renewable energy and take full advantage of all that these resources have to offer as soon as possible.”
To learn more about Solar City or getting a free consultation as a first step to joining the solar movement, contact Brittany Watts at 678-525-1595 or [email protected]