The Rise of Blue Zones in America
Places that Encourage Healthy Living
by Avery MackDan Buettner’s original book, The Blue Zones: Lessons for Living Longer from the People Who’ve Lived the Longest, launched a movement a decade ago. Sequels include The Blue Zones of Happiness, The Blue Zones Solution and Thrive. Many communities have embraced the principles of this “make healthy living easier” paradigm, resulting in the improved well-being of residents.
“Add more years to your life and more life to your years,” says Nick Buettner, vice president at Blue Zones LLC, in Minneapolis, Minnesota, and the founder’s brother. “When people get sick, they go to a doctor and get a pill. The doctor tries to help you get well, not get healthy. Blue Zones make healthy choices easier.”
The original U.S. project piloted in 2009, in Albert Lea, Minnesota, is a prime example. Instead of widening a street and raising the speed limit, the city created a path around Fountain Lake offering safe exercise for bikers, joggers and walkers. The Hy-Vee grocery increased its health market section from two to seven aisles, leading to a 130 percent rise in related sales, and added a Blue Zones checkout lane for healthy grab-and-go options. City workplaces now offer quiet rooms and fruit instead of candy; one business converted a garage to a pickleball court.
Blue Zone BasicsMove Naturally – Even at work, get up and move at least every 20 minutes.
Reduce Stress – Take a nap, nature walk or meditate.
Act Intentionally – “People that feel they have a reason to get out of bed in the morning tend to live seven years longer than those who just go through the motions,” says Buettner. A strong sense of purpose defines quality of life.
Eat Healthy – Enjoy the benefits of a plant-based diet. One cup of beans a day adds three to four years in life expectancy. Own a garden to grow fresher, pesticide-free food. Eat meat an average of five times a month and in small-portioned stir-fry, soups and pasta. Consume fewer calories. Drink wine in moderation. Check out BlueZones.com/recipes.
Maintain Relationships – “If you have fewer than three friends, it’s the equivalent of smoking for 20 years,” Buettner maintains. “Growing old in place and staying at home instead of a retirement or nursing home is easier to accomplish when you have a social network.” Meet regularly with friends.
Have Faith – A faith-based life taps into a larger resource far greater than ourself and enhances a sense of purpose, social network and calm content.
Prioritize Family – Amid the busyness of life, make the most enjoyable family time and nurturing activities each day’s first choice.
“Over the last eight years in Florida, our sponsor, NCH Healthcare System, has helped to build well-being infrastructure and sustainability for approximately 400,000 people; that swells to nearly 1.2 million during high season from January to April,” says Deb Logan, executive director of Blue Zones Project-SWFL (Southwest Florida). “We have 33 Blue Zone-approved restaurants that collectively make an additional 176 plant-based menu items available locally; the first half of this year, they sold 130,000 Blue Zones-inspired dishes.”
The healthful community philosophy was vital in Hawaii when Kīlauea Volcano spewed lava, sulfur dioxide and acid rain. First responders staffed checkpoint stations around the clock to protect the public from dangerous areas, exposing themselves to combined sun and volcanic heat. The Hawaiian Blue Zone team delivered smoothies, beverages and paletas—healthy popsicles made with real fruit—to help workers stay cooler. They also delivered them to volunteers and public service groups, including Hope Services Hawaii, which built tiny houses for families displaced by volcanic activity.
“We don’t come into an area and say, ‘This is what you must do.’ We say, ‘This is what you can do.’ The readiness must come from the city level, businesses, schools and nonprofits,” Buettner says. “The right leadership must be committed and prepared to follow through on multiple years of initiatives.”
He remarks, “In the end, my hope for the future lies in the fact that people care about their health. Blue Zones isn’t about the quantity of years, but the quality of life, and often that adds years, too.”
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